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The Belongify Mantra.

Belongify brings out the best in ME and WE.


Our Purpose.

To create conditions for people to belong and thrive in places they chose to live and do their best work.

We believe belonging is at the very core of thriving, high performing work cultures. People fully contribute when they feel and act like they belong. Teams excel when leaders are invested in everyone feeling more connected. When they feel safe enough to show up as themselves and contribute their very best.  Results become better, even extraordinary. 


Why belonging Matters, according to grant...

As a leader, when you create the conditions of belonging in your team, together you will go further, be more effective and surpass everyone’s expectations. Things will click. You’ll feel supported. Everything will be more fun. Others will want in. You’ll get better results. It is the most inclusive and effective leadership model I’ve encountered, and I truly look forward to helping leaders and their teams apply the Belongify system to unleash their full potential.

System Thinker

Grant Asseneheimer

grant asseneheimer.

Chief Executive Officer

Grant grew up as a farm kid, worked as an engineer, travelled the world as a humanitarian worker, and landed as an executive leader.  His drive to find solutions is backed by a deep value of different perspectives and the patience to discover root causes, leading to sustainable, systems-level outcomes. Grant has had an outstanding career as a water engineer, previously worked with Doctors Without Borders / Médecins Sans Frontiers (MSF) in the Democratic Republic of the Congo and Chad and served as a Director on the MSF Canada Board.  As an executive leader, Grant joined the MSF Canada Leadership team, responsible for finance, IT, risk management and the internal operations of this dynamic organization.  Grant also played a key role in developing MSF Canada’s culture, placing in the Globe and Mail’s Top 100 Employers in Canada three years in a row. As CEO, he is excited to lead the organization through this next growth phase and impact organizations across the spectrum.

Lorne Rubis.

Co-Founder, Chairman
Chief Belonging Officer

Throughout his 40+ year career, Lorne has been in the C-Suite, making positive transformation happen. His career journey sparked a passion for advancing people, developing great (not perfect) leadership, excellent places to work and extraordinary, highly adaptive cultures. Most recently, Lorne was listed as Top Organizational Culture expert by Top Gurus for 2021 and 2022 and was awarded the 2018 Canadian Lifetime Achievement Award for contributions to the Human Resource community and advancing the workplace.  A member of the Institute of Corporate Directors, a mentor at The Unreasonable Group, a celebrated author and lectures on Culture and Strategic HR at Harvard University and the EMBA program at the U of Alberta.

Culture Disruptor

Lorne Rubis

The Board.



Kim Kozachenko



Head of Social Media

Lisa Patrick


Culture Uncorked

Join Lisa and Lorne for happy hour. Fun and informative conversations with extraordinary C-Suite Leaders, exploring topics of business, leadership, culture, and belonging while enjoying a favorite glass of wine with their guests. Together they bring two very unique perspectives to the world of business, leadership, and culture.

Hilton Barbour Culture Uncorked with Lisa Patrick and Lorne Rubis

Hilton Barbour

Meet Hilton Barbour Personal Mantra: Question Everything. As a strategic planner, Hilton has found that ethos to be incredibly powerful when looking for

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aroon sequeira culture uncorked podcast

Aroon Sequeira

Meet Aroon Sequeira Over the last 30 years, Aroon has advised on hundreds of transactions involving clients and counterparties in Canada, the

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jennifer garibay

Jennifer Garibay

Meet Jennifer Garibay Jennifer is a recruiter, career consultant, and project manager with a passion for people. While leading my teams in

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Katy Dineen

The Panel Guest, Katy Dineen An eclectic group who meet to discuss various topics on culture, belonging, diversity, inclusion, psychological safety, and

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Joan Hertz Chairman ATB Financial Culture Uncorked Podcast

Joan Hertz

Meet Joan Hertz Chair of Alberta Treasury Branch, ATB Financial, and Chair of Edmonton International Airport, EIA, Joan joins Lisa and Lorne

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Patrick Sells

Meet Patrick Sells Patrick, former Chief Innovation Officer at Quontic Bank, now Head of Bank Solutions at NYDIG, joins Lisa and Lorne

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andrea mondor culture uncorked podcast

Andrea Mondor

Meet Andrea Mondor CEO and Founder at ROAR Transitions. Reaching the C-suite is the pinnacle many leaders strive toward for years. Yet,

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Garry Ridge WD40 Culture Uncorked Podcast

Garry Ridge

Culture Uncorked GUEST: Garry Ridge How does happiness have a direct impact on how people feel and how they belong at work

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Dave Mowat | Culture Uncorked Podcast

Dave Mowat

Meet Dave Mowat Past CEO of ATB Financial and current Board Member at Telus, an exceptional leader who leads by example and

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Our Values.

The focal point for our daily behavior.

Under the belief that every human wants to thrive and belong. We will be the lead example of everything that Belonging offers. First and foremost, it will drive our team to become extraordinary. Everything we offer to our customers will be tried and proven by the Belongify team first. Our very essence is belonging. Every person we add to Belongify must feel welcomed, supported, encouraged and able to do their best. We expect people to bring their authentic and best selves to our team . We also recognize that we will all leave Belongify at some time; perhaps not of our own preference or choosing. We want to achieve a sense of belonging even when leaving. Leaving must be dignified and respectful. We expect people to write their last day on their first day. We predetermine how we want people to feel about us as we leave.

Asking myself what can I do to help first. At Belongify self-accountability frames our conversations and actions. We always ask ourselves FIRST what we might do about something if we want it to be different or better. Pointing a finger at someone else or any blame (including self-blame) is wasteful. We move on to find a way forward ASAP. We own up to our missteps, learn fast, and go! We don’t wait for people to tell us what to do. We get shit done and find a way. No excuses.

Seeing value in every human and acting accordingly. We understand that everyone we encounter is there to teach us something. We humbly and literally love all who are part of the Belongify System. We are kind and compassionate with each other. We are hard on process and never on each other. We have honest conversations about expectations of each other and understand that clarity is kindness. However human we are, being mean or showing contempt for each other is unacceptable and not part of the Belongify way. No jerks. When we are not at our best we admit it, apologize, learn, and move on.

Being generous in spirit and action. We are giving and generous in every way with each other. We celebrate givers and always look to expand resources and outcomes. We are not naive nor will we be taken advantage of. However, we trust first and are committed to being kind in every way. 

Leading from where things are. We understand that, above all else, we must first accept ourselves. However, self-acceptance isn’t enough. We must accept others for who they are, rather than who we want them to be. We know this path leads to ideas being shared with conviction and without judgment. We understand that acceptance isn’t tolerance.  We are motivated to advance ourselves, our teams and the organizations we are part of, rather than focusing on not being good enough.  We don’t dwell in the past or worry about things that are outside our control, but we can and we will make a difference from where we are.

Being real, humble, and confident. We will always be ourselves and we will know our colleagues, for real!  We don’t waste energy trying to be something we are not. We work through conflict by having open and honest conversations. We create a culture where no one ignores the pink elephant in the room. Most importantly, we always lead by example, giving permission for others to show up more authentically and as their true selves. 

Understanding with care and love. We are kind and compassionate with each other. We don’t confuse sympathy (I’m sorry) for compassion (I’m with you). We know that we can be both compassionate and competitive. We treat each other like family, graciously offering support, challenging our biases and always coming from a place of trust. We genuinely invest in the success of others and put the success of the team ahead of our own.

Our Vision.

what is success and when do we celebrate?

Success is growing and thriving in a sustainable way, as determined by breadth and depth of the number of people directly impacted while also creating lasting value.