fbpx
Skip to content

Purpose and Values: Roadtrip Theory

Guiding you through the digital landscape.

Imagine you’re about to start a road trip. You’re driving, your passengers are helping navigate, one is controlling the playlist, the other is in charge of distributing snacks, and you’re ready to embark.

Well, the journey isn’t going to be successful unless you’re all on the same page about the destination, and the route for how you’re attempting to get there: The purpose and values of your trip. 

Let’s think of Purpose and Values like road trip rules. First, these are NOT just words on your company’s walls. They aren’t suggestions. There’s no reason to even step on the gas unless you’re all buckled in, and if someone deviates, you’re “TURNING THIS CAR AROUND!” 

Everyone invited on the road trip should know the destination (the purpose) and the values (expectations/behaviors) in the vehicle. 

According to a survey conducted by Deloitte in 2019, 93 percent of employees who work for organizations with a clearly defined sense of purpose report high levels of engagement, compared to only 23 percent of those who don’t.

A study by PwC in 2021 revealed that 79 percent of business leaders believe that companies with a strong sense of purpose perform better financially in the long term.

A study by Harvard Business Review in 2020 found that companies that prioritize a clear sense of purpose and values at work experience a 65 percent decrease in staff turnover.

Leaders want to align purpose and values because doing so can create a sense of cohesion and clarity within the organization. When a leader’s personal values align with the organization’s values and purpose, there is a greater sense of authenticity and integrity in their leadership.

This alignment can also help to build trust and credibility with team members, as they see that the leader’s actions are consistent with their stated values and purpose.

Furthermore, aligning purpose and values can help to create a shared sense of direction and motivation within the organization. When everyone is working towards a common purpose that is grounded in shared values, it can foster a sense of unity and collaboration, leading to better teamwork and organizational success.

If everyone is not on board for this specific ride, the journey is going to suck for everybody. Contrarily, if passengers agree on the purpose and values, you might even take a couple wrong turns or detours, and it’ll still be a great trip! 

Leave a Reply

Your email address will not be published. Required fields are marked *

CONNECT

YOUR FIRST STEP

Build compassion and enhance trust by exploring the power of connection and personal storytelling in creating people-first team cultures. Ask us how to get started.